8 Qualities of a Great Real Estate Agent

Carly Sostheim

8 Qualities of a Great Real Estate Agent

Buying or selling a property can be overwhelming, but having a skilled real estate agent by your side can make all the difference. With countless agents in Santa Rosa, FL, teaming up with the right one is vital if you want to reach success. Here's the lowdown on the eight qualities of a great real estate agent so you know what to look for.

1. They prioritize relationships over sales

Real estate agents should prioritize relationships with their clients over sales numbers. Clients want to feel taken care of and valued. Agents need to understand their pain points and answer their questions. Throughout your transaction, your Santa Rosa real estate agent should always:
  • Take the time to listen and understand
  • Show genuine concern for clients' needs
  • Foster trust and loyalty

2. They stay in touch with clients regularly

A great real estate agent stays in touch with clients regularly. Regular communication helps to keep current clients informed about market trends and gives a sense of security and trust, which allows for a comfortable and long-lasting relationship.

Agents can use different methods of communication, including emails, phone calls, or handwritten notes. Keeping up with clients can also lead to potential referrals. Additionally, agents can provide helpful resources and information to clients, such as tips for home maintenance. 

3. They’re a master of social media

The National Association of Realtors estimates that 52% of agents believe that social media is the top tech tool for lead generation. If you're looking for new homes in Santa Rosa, FL, working with an agent who knows how to use social media can help you find your dream home or sell faster.

Social media is vital for advertising real estate. It allows agents to engage with clients and increase brand exposure. Potential prospects can view available listings and open house information. This makes the buying process smoother.

Agents who are well-versed in the proper social media techniques can build a genuine and trustworthy relationship with their audience. Having this relationship with your agent can make all the difference in helping you find your ideal home.

4. They have exceptional negotiation skills

A competent agent should be able to negotiate effectively. Negotiation skills are crucial in the real estate industry, as they determine the outcome of deals. The agent should communicate professionally and adeptly, recognize the needs and wants of all parties involved, and develop creative solutions to satisfy both parties.

Negotiation skills also enable the agent to handle conflicts without offending the parties involved. The agent should negotiate the best price for their clients while maintaining good relationships with the buyer or seller.

Good negotiation skills can save clients money and get them the best deal possible. A great negotiator also knows when to walk away. If you are looking for new homes in Santa Rosa, FL, look for a real estate agent who possesses strong negotiation skills to get you the best deal on your property.

5. They stick to their clients’ time frame

A great real estate agent adheres to their clients' timeframe to the best of their ability. It is an important quality, as buying or selling a home usually comes with a deadline. By sticking to their clients' timelines, the agent can make sure everything is on track.

For sellers, the agent must know when they want to list their property and the ideal closing date to ensure a smooth and timely transaction. On the other hand, buyers must know when they want to move in. This can be influenced by factors such as job transfers and school schedules.

A proactive agent will also update their clients throughout the buying or selling process. Whether meeting deadlines, submitting paperwork, or scheduling showings, agents ought to keep their clients informed at every step.

6. They have a winning personality

A competent real estate agent should connect easily with potential clients and make them feel comfortable and confident. People want to work with someone they like and trust.

A winning personality consists of qualities such as approachability, responsiveness, and empathy. A great agent should communicate effectively, listen attentively, and address client concerns promptly. Respect, patience, and knowledge are also vital.

Consistency in displaying these qualities can build strong relationships with clients. Real estate transactions can be stressful, and having an agent with a winning personality can make the process much less stressful. A skilled agent can keep calm and maintain a positive attitude even during trying times.

7. They’re highly tech-savvy

Skilled Santa Rosa real estate agents are tech-savvy, using digital solutions to their advantage. Spreadsheets won't cut it anymore for organizing client details. Real estate professionals need a dedicated system to manage data properly. There are countless options in the market, but choosing the right one is imperative in this data-driven era. With effective technologies, agents can streamline their entire business process. They can manage clients, listings, approvals, marketing, and other activities in one platform with full transparency and minimize repetitive tasks. With the right tools, your real estate agent can supercharge their productivity and stay competitive.

8. They excel at networking

A vast network of contacts is valuable for real estate agents. Great agents consistently build and maintain relationships with other professionals in the industry, such as mortgage brokers, inspectors, and contractors. This allows them to provide seamless experiences for those looking for new homes in Santa Rosa, FL. Great agents need to:
  • Attend industry events and conferences
  • Connect with local professionals and service providers
  • Stay informed about market trends and opportunities

Get in touch with a top-tier agent today

A skilled real estate agent is essential to any successful real estate transaction. They bring a lot to the table and ensure deals close smoothly and successfully. If you're looking for the perfect real estate agent, consider the eight qualities discussed in this blog post.

To help you on your journey, top-notch Realtor Carly Sostheim offers insightful guidance and counsel as an experienced industry professional. If you’re ready to buy or sell in Santa Rosa real estate, Carly is the agent you want on your team.

*Header photo courtesy of Shutterstock

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